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		<title>Pubblicità globale 2026, investimenti a +11,9%: l&#8217;AI spinge la crescita e rafforza le grandi piattaforme</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 07:12:46 +0000</pubDate>
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		<title>96% of major brands now use AI in marketing, WFA research finds</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 07:11:15 +0000</pubDate>
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		<title>Sensemakers: a maggio 2026 la CTV raggiunge 35,4 milioni di individui e diventa il terreno di competizione tra lineare e streaming</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 07:01:34 +0000</pubDate>
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		<title>TikTok broadens agentic AI play, brings global ad network to US</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 07:00:08 +0000</pubDate>
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		<title>Spotify porta per la prima volta gli audiolibri in Italia: oltre 14mila titoli disponibili</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 06:58:13 +0000</pubDate>
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		<title>Paramount chiude su Warner Bros. Discovery: nasce Skydance</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 06:57:11 +0000</pubDate>
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		<title>La European Programmatic Tv Initiative lancia sei proposte per scalare la Tv programmatica in Europa</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 06:55:46 +0000</pubDate>
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		<title>OpenAI amplia ChatGPT Ads: nuovo formato visual, più strumenti di misurazione e pilot di brand suitability con IAS e DoubleVerify</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 06:53:28 +0000</pubDate>
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		<title>IAB Europe pubblica il framework definitivo per la misurazione della Connected Tv</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 06:51:02 +0000</pubDate>
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		<title>Nextplora indaga come cambia l’utilizzo dei social e quanto peso abbia la pubblicità nelle decisioni d’acquisto</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 28 Sep 2026 14:14:58 +0000</pubDate>
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