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		<title>eClerx indaga perché gli investimenti in martech spesso non danno i risultati previsti. Il problema è l’attivazione</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/eclerx-indaga-perche-gli-investimenti-in-martech-spesso-non-danno-i-risultati-previsti-il-problema-e-lattivazione/</link>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 17:27:01 +0000</pubDate>
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		<title>WPP Media pubblica le previsioni di metà anno “This Year Next Year”</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 17:25:53 +0000</pubDate>
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		<title>Il Digital News Report 2026 di Reuters Institute rileva il punto più basso per la fiducia nei confronti dei media</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 17:24:29 +0000</pubDate>
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		<title>WhatsApp deve riaprire le porte agli assistenti AI rivali per evitare danni irreparabili alla concorrenza, lo dice Bruxelles</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 17:23:28 +0000</pubDate>
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		<title>Fox pronta a pagare 22 miliardi di $ per acquisire Roku e creare una potenza dello streaming</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 17:22:20 +0000</pubDate>
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		<title>Warner Bros. Discovery revamps ad-tech stack around agentic AI, AWS</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 17:21:31 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
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		<title>Electronic Arts lancia EA Advertising, piattaforma per integrare i brand nei propri giochi in tempo reale</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 17:20:27 +0000</pubDate>
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		<title>Pubblicità su ChatGPT: OpenAI lancia strumenti per targeting e creatività</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 17:18:33 +0000</pubDate>
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		<title>L’Internet advertising verso i 7 miliardi di euro nel 2026: il Video traina e l’AI ridefinisce la filiera</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 17:16:13 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
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		<title>Ogury lancia SONA: l’AI agentica che collega pianificazione e attivazione delle campagne</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 15 Jun 2026 15:01:07 +0000</pubDate>
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