L’Internet advertising in Italia vale 5,4 miliardi di euro nel 2024 (+10% sul 2023)
Forrester: 91% of US ad agencies are currently using, exploring generative AI
Nasce l’EPTVI, il consorzio europeo per la crescita del programmatic in Tv
More people turning away from news, report says
Spotify lancia CreativeLab, la sua nuova agenzia creativa in-house. Aperol e Rockstar Energy Drink i primi brand coinvolti
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’