<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Omnichannel Customer Experience &#8211; newsletterwp</title>
	<atom:link href="https://newsletter-wp.osservatori.net/osservatorio/ocx/feed/" rel="self" type="application/rss+xml" />
	<link>https://newsletter-wp.osservatori.net</link>
	<description>Un nuovo sito targato WordPress</description>
	<lastBuildDate>Thu, 11 Jun 2026 21:30:20 +0000</lastBuildDate>
	<language>it-IT</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.3.8</generator>
	<item>
		<title>The Gen Z B2B buyer playbook: a practical guide for marketers</title>
		<link>https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/the-gen-z-b2b-buyer-playbook-a-practical-guide-for-marketers/</link>
		
		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 21:30:20 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[buyer]]></category>
		<category><![CDATA[GenZ]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=70174</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Nippon Sanso Matheson unifies platforms in digital transformation process</title>
		<link>https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/nippon-sanso-matheson-unifies-platforms-in-digital-transformation-process/</link>
		
		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 21:23:48 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[Intergation]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=70172</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>AI search is killing SEO. Good.</title>
		<link>https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/ai-search-is-killing-seo-good/</link>
		
		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 21:21:18 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[value]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=70170</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>AI can scale sales, but it can’t build trust</title>
		<link>https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/ai-can-scale-sales-but-it-cant-build-trust/</link>
		
		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 08:04:55 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[AI4B2b]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[salesB2b]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=69716</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>The Ins and Outs of Customer Lifetime Value for B2B Industries</title>
		<link>https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/the-ins-and-outs-of-customer-lifetime-value-for-b2b-industries/</link>
		
		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 07:56:10 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Customer lifetime value]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=69713</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Six Help Center Problems That Quietly Sabotage CX — and Undermine AI-Powered Support</title>
		<link>https://newsletter-wp.osservatori.net/ocx/six-help-center-problems-that-quietly-sabotage-cx-and-undermine-ai-powered-support/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 29 May 2026 13:59:17 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[contact center]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Help Center]]></category>
		<category><![CDATA[knowledge base]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=69604</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Rethinking organizational design in the age of agentic AI</title>
		<link>https://newsletter-wp.osservatori.net/ocx/rethinking-organizational-design-in-the-age-of-agentic-ai/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 29 May 2026 13:58:08 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI governance]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[governance]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=69602</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Why AI Agents Must Be Proven Before They Are Deployed</title>
		<link>https://newsletter-wp.osservatori.net/ocx/why-ai-agents-must-be-proven-before-they-are-deployed/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 29 May 2026 13:56:21 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI Agent]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[contact center]]></category>
		<category><![CDATA[Human in the Loop]]></category>
		<category><![CDATA[Workflow Monitoring]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=69600</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Marketing teams must own AI, or workslop will take over</title>
		<link>https://newsletter-wp.osservatori.net/ocx/marketing-teams-must-own-ai-or-workslop-will-take-over/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 29 May 2026 13:53:37 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI Integration]]></category>
		<category><![CDATA[AI Ownership]]></category>
		<category><![CDATA[AI Strategy]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=69598</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Bilancio 2025 positivo per Conad: cresce la MDD e accelera l’omnicanalità</title>
		<link>https://newsletter-wp.osservatori.net/ocx/bilancio-2025-positivo-per-conad-cresce-la-mdd-e-accelera-lomnicanalita/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 29 May 2026 13:49:16 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[omnicanalità]]></category>
		<category><![CDATA[omnichannel]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=69596</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>

<!--
Performance optimized by W3 Total Cache. Learn more: https://www.boldgrid.com/w3-total-cache/

Object Caching 26/198 objects using disk
Page Caching using disk: enhanced 
Minified using disk
Database Caching 12/25 queries in 0.029 seconds using disk

Served from: newsletter-wp.osservatori.net @ 2026-06-15 03:22:29 by W3 Total Cache
-->