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		<title>AI in CX Is Not the Problem — Escalation Failures Are the Real Trust Gap</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 16:01:42 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[Adattabilità]]></category>
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		<category><![CDATA[Intelligenza Artificiale]]></category>
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		<title>Why Digital Trust is the New Currency in B2B Relationships</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Mon, 13 Oct 2025 15:03:17 +0000</pubDate>
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		<category><![CDATA[Fiducia]]></category>
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		<title>Why the Future of B2B Selling Must Be Situationally Adaptive</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Mon, 13 Oct 2025 15:01:11 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[acquisti]]></category>
		<category><![CDATA[Adattabilità]]></category>
		<category><![CDATA[AI]]></category>
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