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		<title>AdGreen Reveals Advertising Production Could Cut Emissions by More than a Quarter</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 18:00:17 +0000</pubDate>
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		<title>How brands and agencies are strategizing CTV investments in 2026</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 17:58:06 +0000</pubDate>
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		<title>Tesco Media launches premium video inventory across website and app</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 17:56:35 +0000</pubDate>
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		<title>The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 17:54:46 +0000</pubDate>
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		<title>Microsoft e Publicis Groupe espandono la loro collaborazione con l’IA agentica al centro</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 17:53:27 +0000</pubDate>
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		<title>OpenAI testa un Ads Manager e punta ad una raccolta advertising di 100 miliardi di dollari entro il 2030</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 17:52:36 +0000</pubDate>
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		<title>La crisi del Golfo Persico sta mettendo a rischio 94 miliardi di dollari di pubblicità nei prossimi due anni</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 06:42:11 +0000</pubDate>
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		<title>Google brings Gemini AI-powered tools to its marketing platform</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 06:40:34 +0000</pubDate>
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		<title>Finisce l&#8217;era dell&#8217;audience digitale fai-da-te? L&#8217;Italia apre la strada a una revisione per certificare utenti e visualizzazioni</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 06:39:04 +0000</pubDate>
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		<title>TikTok pitches advertisers on bold new chapter under US joint venture</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 06:37:54 +0000</pubDate>
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