advertising – newsletterwp https://newsletter-wp.osservatori.net Un nuovo sito targato WordPress Thu, 28 May 2026 13:17:38 +0000 it-IT hourly 1 https://wordpress.org/?v=6.3.8 Global Ad Spend Forecasts di dentsu: la crescita della spesa pubblicitaria rallenta nel mondo https://newsletter-wp.osservatori.net/internet-media/global-ad-spend-forecasts-di-dentsu-la-crescita-della-spesa-pubblicitaria-rallenta-nel-mondo/ Thu, 28 May 2026 13:17:38 +0000 https://newsletter-wp.osservatori.net/?p=69507 “Small thinking” is killing advertising, warn Binet and Davis in latest IPA report https://newsletter-wp.osservatori.net/internet-media/small-thinking-is-killing-advertising-warn-binet-and-davis-in-latest-ipa-report/ Thu, 28 May 2026 13:15:30 +0000 https://newsletter-wp.osservatori.net/?p=69505 Audioutdoor rinnova la misurazione OOH: dati giornalieri con aggiornamento settimanale https://newsletter-wp.osservatori.net/internet-media/audioutdoor-rinnova-la-misurazione-ooh-dati-giornalieri-con-aggiornamento-settimanale/ Mon, 25 May 2026 13:54:20 +0000 https://newsletter-wp.osservatori.net/?p=69359 Audion pubblica l’Audio Performance Index, il primo studio di riferimento sull’efficacia full funnel del digital audio, misurata da Happydemics https://newsletter-wp.osservatori.net/internet-media/audion-pubblica-laudio-performance-index-il-primo-studio-di-riferimento-sullefficacia-full-funnel-del-digital-audio-misurata-da-happydemics/ Mon, 25 May 2026 13:47:52 +0000 https://newsletter-wp.osservatori.net/?p=69355 Publicis buys LiveRamp for $2.2B to improve AI agent sophistication https://newsletter-wp.osservatori.net/internet-media/publicis-buys-liveramp-for-2-2b-to-improve-ai-agent-sophistication/ Mon, 25 May 2026 13:28:19 +0000 https://newsletter-wp.osservatori.net/?p=69349 Google Marketing Live, la pubblicità IA arriva nelle ricerche puntando su utilità e rilevanza https://newsletter-wp.osservatori.net/internet-media/google-marketing-live-la-pubblicita-ia-arriva-nelle-ricerche-puntando-su-utilita-e-rilevanza/ Mon, 25 May 2026 13:26:43 +0000 https://newsletter-wp.osservatori.net/?p=69347 Netflix rafforza la strategia pubblicitaria tra AI, nuovi formati e espansione internazionale https://newsletter-wp.osservatori.net/internet-media/netflix-rafforza-la-strategia-pubblicitaria-tra-ai-nuovi-formati-e-espansione-internazionale/ Mon, 25 May 2026 13:25:02 +0000 https://newsletter-wp.osservatori.net/?p=69345 WARC: l’AI sta cambiando la misurazione del mkg, ma crescono i rischi legati a trasparenza e controllo https://newsletter-wp.osservatori.net/internet-media/warc-lai-sta-cambiando-la-misurazione-del-mkg-ma-crescono-i-rischi-legati-a-trasparenza-e-controllo/ Thu, 14 May 2026 12:38:50 +0000 https://newsletter-wp.osservatori.net/?p=68751 IAP: crescono vigilanza, trasparenza e sensibilità dei cittadini verso la qualità della pubblicità https://newsletter-wp.osservatori.net/internet-media/iap-crescono-vigilanza-trasparenza-e-sensibilita-dei-cittadini-verso-la-qualita-della-pubblicita/ Thu, 14 May 2026 12:37:15 +0000 https://newsletter-wp.osservatori.net/?p=68748 Digital video ad spend surges as AI and targeting reshape strategy https://newsletter-wp.osservatori.net/internet-media/digital-video-ad-spend-surges-as-ai-and-targeting-reshape-strategy/ Thu, 14 May 2026 12:36:11 +0000 https://newsletter-wp.osservatori.net/?p=68746