Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Onetag crea il primo “AI Co-Pilot” per la Media curation nel programmatic
IAS amplia la misurazione della brand safety e suitability per YouTube
Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor
Adform e VIOOH amplificano le performance e la misurazione del DOOH
Microsoft lancia CoPlanner, l’app di Copilot che aiuta a pianificare campagne adv
7 in 10 CTV users prefer streaming free, ad-supported TV
Gamer study sets the record straight on what Gen Z thinks of advertising, brands and influencers