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		<title>Quando il test diventa l’incidente: il caso OpenAI-Hugging Face è un fallimento di governance</title>
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		<dc:creator><![CDATA[Alberto Maffei]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 16:05:37 +0000</pubDate>
				<category><![CDATA[Cybersecurity & Data Protection]]></category>
		<category><![CDATA[Agentic AI]]></category>
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		<title>Customer satisfaction scores rise when agents express empathy</title>
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		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 14:45:16 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
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		<title>Why Marketing Needs an AI-Ready Measurement Framework</title>
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		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 14:40:56 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI]]></category>
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		<title>Per produrre nuovo valore occorre riorganizzare i processi</title>
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		<dc:creator><![CDATA[Luca La Cola]]></dc:creator>
		<pubDate>Mon, 13 Jul 2026 07:11:39 +0000</pubDate>
				<category><![CDATA[HR Innovation]]></category>
		<category><![CDATA[Agentic AI]]></category>
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		<title>Google lancia Ask Ad Manager, agente conversazionale dedicato agli editori</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 12:42:11 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising_performance]]></category>
		<category><![CDATA[Agentic AI]]></category>
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		<title>Displayce inaugura la propria offerta Agentic DOOH: una suite di tre agenti di AI disponibile tramite MCP</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 12:37:03 +0000</pubDate>
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		<category><![CDATA[digital out of home]]></category>
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		<title>Amazon’s latest ad format offers a glimpse of advertising’s agentic future</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 12:32:43 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Agentic AI]]></category>
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		<title>Why the booking layer is the real test for AI in travel</title>
		<link>https://newsletter-wp.osservatori.net/turismo/why-the-booking-layer-is-the-real-test-for-ai-in-travel/</link>
		
		<dc:creator><![CDATA[Linda Fasoli]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 07:28:41 +0000</pubDate>
				<category><![CDATA[Travel Innovation]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[booking]]></category>
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		<title>The importance of fundamentals in travel if the agentic workforce is untrustworthy</title>
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		<dc:creator><![CDATA[Linda Fasoli]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 10:36:58 +0000</pubDate>
				<category><![CDATA[Travel Innovation]]></category>
		<category><![CDATA[Agentic AI]]></category>
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		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI token cost]]></category>
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		<title>IMF Report Highlights the Risks and Promises of Agentic AI in Payments and E-Commerce</title>
		<link>https://newsletter-wp.osservatori.net/fintech/imf-report-highlights-the-risks-and-promises-of-agentic-ai-in-payments-and-e-commerce/</link>
		
		<dc:creator><![CDATA[Giulio Galloni]]></dc:creator>
		<pubDate>Wed, 24 Jun 2026 14:39:09 +0000</pubDate>
				<category><![CDATA[Fintech & Insurtech]]></category>
		<category><![CDATA[Agentic AI]]></category>
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