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		<title>B2B and B2C companies increase AI investment as agentic commerce gains traction</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 16:44:05 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[AI B2b]]></category>
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		<title>When AI decisions create customer friction</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 16:31:27 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
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		<title>Agenti AI in azienda: chi risponde quando l’automazione sbaglia</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Fri, 20 Feb 2026 11:06:11 +0000</pubDate>
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		<category><![CDATA[agenti AI]]></category>
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		<title>AI Visibility Is the First Stage of B2B Sales In 2026</title>
		<link>https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/ai-visibility-is-the-first-stage-of-b2b-sales-in-2026/</link>
		
		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Mon, 02 Feb 2026 08:50:25 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[AI B2b]]></category>
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		<title>IA nelle PMI: perché l’Italia può (e deve) accelerare</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Mon, 20 Oct 2025 11:53:09 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
		<category><![CDATA[AI]]></category>
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		<title>B2B buyers consider ‘less than three suppliers’ in gen AI purchase decisions</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Thu, 19 Jun 2025 10:26:25 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
		<category><![CDATA[AI]]></category>
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		<title>GenAI nello sviluppo software: opportunità, rischi e nuovi ruoli</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Thu, 19 Jun 2025 10:06:22 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
		<category><![CDATA[AI]]></category>
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		<title>Marketing B2B: come l’AI potenzia Lead Generation e Customer Strategy</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Fri, 09 May 2025 08:25:37 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
		<category><![CDATA[AI]]></category>
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		<title>How AI and change management help ecommerce supply chains</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Fri, 18 Oct 2024 09:34:44 +0000</pubDate>
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		<category><![CDATA[AI]]></category>
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		<title>Intelligenza artificiale, nelle aziende italiane scarseggiano i dirigenti qualificati</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Fri, 18 Oct 2024 09:30:16 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
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		<category><![CDATA[Artificial Intelligence]]></category>
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