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		<title>Agent Experience (AX): Why AI Agents Need Their Own Experience Design for B2B</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 16:45:23 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[Agentic AI]]></category>
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		<title>When AI decisions create customer friction</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 16:31:27 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[AI B2b]]></category>
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		<title>The New B2B Payment Standard: Enterprise Buyers Now Demand Consumer-Grade Experiences</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 08:57:52 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[B2b customer experience]]></category>
		<category><![CDATA[B2b payments]]></category>
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		<title>Dal multi all’opti-channel, il nuovo marketing B2B guidato dai dati</title>
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		<dc:creator><![CDATA[Emma Barlassina]]></dc:creator>
		<pubDate>Fri, 14 Nov 2025 18:33:58 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[B2b customer experience]]></category>
		<category><![CDATA[data analytics]]></category>
		<category><![CDATA[Intelligenza Artificiale]]></category>
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		<title>Restyling for Maisons du monde, new format and more omnichannelity</title>
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		<dc:creator><![CDATA[Emma Barlassina]]></dc:creator>
		<pubDate>Mon, 06 Oct 2025 13:21:03 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[arredamento]]></category>
		<category><![CDATA[B2B]]></category>
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		<category><![CDATA[omnicanalità]]></category>
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		<title>Customer experience, la richiesta degli utenti B2B alle telco: “Più semplicità”</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Mon, 17 Mar 2025 13:31:11 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[B2b customer experience]]></category>
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		<title>TESYA lancia Alayan, per un B2B che va oltre i macchinari e abbraccia una filosofia integrata</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Mon, 03 Mar 2025 18:02:42 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[AI]]></category>
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		<category><![CDATA[personalization]]></category>
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		<title>Experience is everything for B2B buyers</title>
		<link>https://newsletter-wp.osservatori.net/digital-b2b/experience-is-everything-for-b2b-buyers/</link>
					<comments>https://newsletter-wp.osservatori.net/digital-b2b/experience-is-everything-for-b2b-buyers/#respond</comments>
		
		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Fri, 26 Jul 2024 16:13:15 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
		<category><![CDATA[B2b customer experience]]></category>
		<category><![CDATA[B2b eCommerce]]></category>
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		<title>How B2B Tech Can Catch Up To B2C: Obsessing Over The End Customer</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Tue, 11 Jun 2024 12:28:51 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
		<category><![CDATA[B2b customer experience]]></category>
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		<title>Marketing &#038; sales B2B, strategie da rivedere: ora i buyer sono i millennials</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Fri, 17 May 2024 07:47:05 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
		<category><![CDATA[B2b customer experience]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[eCommerce B2b]]></category>
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