B2b marketing – newsletterwp https://newsletter-wp.osservatori.net Un nuovo sito targato WordPress Wed, 08 Apr 2026 07:36:44 +0000 it-IT hourly 1 https://wordpress.org/?v=6.3.8 How to Adapt Your Content for the Modern B2B Buyer https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/how-to-adapt-your-content-for-the-modern-b2b-buyer/ Wed, 08 Apr 2026 07:36:44 +0000 https://newsletter-wp.osservatori.net/?p=67046 If you’re optimizing for clicks instead of signals, don’t expect the CFO to trust your results https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/if-youre-optimizing-for-clicks-instead-of-signals-dont-expect-the-cfo-to-trust-your-results/ Tue, 07 Apr 2026 09:16:31 +0000 https://newsletter-wp.osservatori.net/?p=67036 The Rise of Dark Social in B2B Marketing: The Leads You Can’t Track https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/the-rise-of-dark-social-in-b2b-marketing-the-leads-you-cant-track/ Tue, 17 Mar 2026 16:33:58 +0000 https://newsletter-wp.osservatori.net/?p=65871 Why the lead gen playbook is creaking and how to play a better game in 2026 https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/why-the-lead-gen-playbook-is-creaking-and-how-to-play-a-better-game-in-2026/ Mon, 16 Feb 2026 08:55:57 +0000 https://newsletter-wp.osservatori.net/?p=64417 How smart B2B teams use video to win deals before they start https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/how-smart-b2b-teams-use-video-to-win-deals-before-they-start/ Mon, 16 Feb 2026 08:54:16 +0000 https://newsletter-wp.osservatori.net/?p=64415 Integrating AI Responsibly in B2B Marketing https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/integrating-ai-responsibly-in-b2b-marketing/ Mon, 02 Feb 2026 08:42:34 +0000 https://newsletter-wp.osservatori.net/?p=63696 Why video might be B2B’s best investment in 2026 https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/why-video-might-be-b2bs-best-investment-in-2026/ Mon, 02 Feb 2026 08:38:29 +0000 https://newsletter-wp.osservatori.net/?p=63683 B2B marketing in 2026: fewer words, more meaning https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/b2b-marketing-in-2026-fewer-words-more-meaning/ Tue, 20 Jan 2026 13:44:17 +0000 https://newsletter-wp.osservatori.net/?p=63188 B2B marketers trust AI for execution but not strategy https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/b2b-marketers-trust-ai-for-execution-but-not-strategy/ Tue, 20 Jan 2026 13:37:28 +0000 https://newsletter-wp.osservatori.net/?p=63182 Why as a VP of Marketing I’m All in on Artificial Intelligence https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/why-as-a-vp-of-marketing-im-all-in-on-artificial-intelligence/ Mon, 24 Nov 2025 14:41:47 +0000 https://newsletter-wp.osservatori.net/?p=60829