brand – newsletterwp https://newsletter-wp.osservatori.net Un nuovo sito targato WordPress Mon, 15 Dec 2025 11:42:20 +0000 it-IT hourly 1 https://wordpress.org/?v=6.3.10 Il lato più oscuro delle filiere e i rischi per il valore del brand https://newsletter-wp.osservatori.net/scf/il-lato-piu-oscuro-delle-filiere-e-i-rischi-per-il-valore-del-brand/ Mon, 15 Dec 2025 11:42:20 +0000 https://newsletter-wp.osservatori.net/?p=61856 Dentsu EMEA: il consumatore europeo del 2025 è cauto, ma sempre più selettivo e digitale https://newsletter-wp.osservatori.net/internet-media/dentsu-emea-il-consumatore-europeo-del-2025-e-cauto-ma-sempre-piu-selettivo-e-digitale/ https://newsletter-wp.osservatori.net/internet-media/dentsu-emea-il-consumatore-europeo-del-2025-e-cauto-ma-sempre-piu-selettivo-e-digitale/#respond Fri, 18 Jul 2025 15:57:28 +0000 https://newsletter-wp.osservatori.net/?p=56073 https://newsletter-wp.osservatori.net/internet-media/dentsu-emea-il-consumatore-europeo-del-2025-e-cauto-ma-sempre-piu-selettivo-e-digitale/feed/ 0 AI E OMNICHANNEL CUSTOMER EXPERIENCE: LA NUOVA DIMENSIONE DEL RAPPORTO TRA BRAND E CONSUMATORI https://newsletter-wp.osservatori.net/ocx/ai-e-omnichannel-customer-experience-la-nuova-dimensione-del-rapporto-tra-brand-e-consumatori/ https://newsletter-wp.osservatori.net/ocx/ai-e-omnichannel-customer-experience-la-nuova-dimensione-del-rapporto-tra-brand-e-consumatori/#respond Wed, 16 Jul 2025 07:53:48 +0000 https://newsletter-wp.osservatori.net/?p=55824 https://newsletter-wp.osservatori.net/ocx/ai-e-omnichannel-customer-experience-la-nuova-dimensione-del-rapporto-tra-brand-e-consumatori/feed/ 0 Influencer Marketing: nel 2024 crescono del 25,6% le collaborazioni tra brand e influencer/creator https://newsletter-wp.osservatori.net/internet-media/influencer-marketing-nel-2024-crescono-del-256-le-collaborazioni-tra-brand-e-influencer-creator/ https://newsletter-wp.osservatori.net/internet-media/influencer-marketing-nel-2024-crescono-del-256-le-collaborazioni-tra-brand-e-influencer-creator/#respond Fri, 28 Mar 2025 17:54:22 +0000 https://newsletter-wp.osservatori.net/?p=49975 https://newsletter-wp.osservatori.net/internet-media/influencer-marketing-nel-2024-crescono-del-256-le-collaborazioni-tra-brand-e-influencer-creator/feed/ 0 TV advertising drives brand results: Here’s what the numbers say https://newsletter-wp.osservatori.net/internet-media/tv-advertising-drives-brand-results-heres-what-the-numbers-say/ https://newsletter-wp.osservatori.net/internet-media/tv-advertising-drives-brand-results-heres-what-the-numbers-say/#respond Fri, 08 Nov 2024 18:53:29 +0000 https://newsletter-wp.osservatori.net/?p=42658 https://newsletter-wp.osservatori.net/internet-media/tv-advertising-drives-brand-results-heres-what-the-numbers-say/feed/ 0 How TikTok is transforming brand advertising https://newsletter-wp.osservatori.net/internet-media/how-tiktok-is-transforming-brand-advertising/ https://newsletter-wp.osservatori.net/internet-media/how-tiktok-is-transforming-brand-advertising/#respond Fri, 08 Nov 2024 18:32:31 +0000 https://newsletter-wp.osservatori.net/?p=42646 https://newsletter-wp.osservatori.net/internet-media/how-tiktok-is-transforming-brand-advertising/feed/ 0 Identificare gli spazi pubblicitari in linea con il brand: IAS lancia Curation con Google Ad Manager https://newsletter-wp.osservatori.net/internet-media/identificare-gli-spazi-pubblicitari-in-linea-con-il-brand-ias-lancia-curation-con-google-ad-manager/ https://newsletter-wp.osservatori.net/internet-media/identificare-gli-spazi-pubblicitari-in-linea-con-il-brand-ias-lancia-curation-con-google-ad-manager/#respond Fri, 08 Nov 2024 18:27:14 +0000 https://newsletter-wp.osservatori.net/?p=42644 https://newsletter-wp.osservatori.net/internet-media/identificare-gli-spazi-pubblicitari-in-linea-con-il-brand-ias-lancia-curation-con-google-ad-manager/feed/ 0 Pubblicità: ecco i top spender in Italia secondo Nielsen Ad Intel https://newsletter-wp.osservatori.net/internet-media/pubblicita-ecco-i-top-spender-in-italia-secondo-nielsen-ad-intel/ https://newsletter-wp.osservatori.net/internet-media/pubblicita-ecco-i-top-spender-in-italia-secondo-nielsen-ad-intel/#respond Fri, 25 Oct 2024 17:18:30 +0000 https://newsletter-wp.osservatori.net/?p=42019 https://newsletter-wp.osservatori.net/internet-media/pubblicita-ecco-i-top-spender-in-italia-secondo-nielsen-ad-intel/feed/ 0 How brands can reduce their carbon footprint to make advertising gains https://newsletter-wp.osservatori.net/internet-media/how-brands-can-reduce-their-carbon-footprint-to-make-advertising-gains/ https://newsletter-wp.osservatori.net/internet-media/how-brands-can-reduce-their-carbon-footprint-to-make-advertising-gains/#respond Mon, 14 Oct 2024 13:45:23 +0000 https://newsletter-wp.osservatori.net/?p=41491 https://newsletter-wp.osservatori.net/internet-media/how-brands-can-reduce-their-carbon-footprint-to-make-advertising-gains/feed/ 0 Consumers still ally with brands on social: Here’s what the numbers say https://newsletter-wp.osservatori.net/internet-media/consumers-still-ally-with-brands-on-social-heres-what-the-numbers-say/ https://newsletter-wp.osservatori.net/internet-media/consumers-still-ally-with-brands-on-social-heres-what-the-numbers-say/#respond Mon, 14 Oct 2024 13:42:16 +0000 https://newsletter-wp.osservatori.net/?p=41486 https://newsletter-wp.osservatori.net/internet-media/consumers-still-ally-with-brands-on-social-heres-what-the-numbers-say/feed/ 0