BuyerB2b – newsletterwp https://newsletter-wp.osservatori.net Un nuovo sito targato WordPress Thu, 23 Jul 2026 10:04:38 +0000 it-IT hourly 1 https://wordpress.org/?v=6.3.8 Account based marketing B2B: superare le difese dei grandi buyer https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/account-based-marketing-b2b-superare-le-difese-dei-grandi-buyer/ Thu, 23 Jul 2026 10:04:38 +0000 https://newsletter-wp.osservatori.net/?p=72235 The marketing funnel is dead. Here’s what replaced it https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/the-marketing-funnel-is-dead-heres-what-replaced-it/ Fri, 10 Jul 2026 13:47:28 +0000 https://newsletter-wp.osservatori.net/?p=71737 Your buyers have stopped searching. AI hasn’t https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/your-buyers-have-stopped-searching-ai-hasnt/ Fri, 10 Jul 2026 13:37:10 +0000 https://newsletter-wp.osservatori.net/?p=71728 Signal orchestration reveals which accounts are ready to buy https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/signal-orchestration-reveals-which-accounts-are-ready-to-buy/ Fri, 26 Jun 2026 11:04:55 +0000 https://newsletter-wp.osservatori.net/?p=71077 Your Next Client Is Asking an AI Who to Call https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/your-next-client-is-asking-an-ai-who-to-call/ Fri, 26 Jun 2026 08:21:09 +0000 https://newsletter-wp.osservatori.net/?p=71043 The “Answer Economy”: Why B2B Brands in 2026 are Building Knowledge Graphs, Not Just Content https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/the-answer-economy-why-b2b-brands-in-2026-are-building-knowledge-graphs-not-just-content/ Tue, 21 Apr 2026 12:32:39 +0000 https://newsletter-wp.osservatori.net/?p=67754 AI tools are reshaping how B2B buyers evaluate software, but trust still belongs to humans https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/ai-tools-are-reshaping-how-b2b-buyers-evaluate-software-but-trust-still-belongs-to-humans/ Mon, 20 Apr 2026 15:18:56 +0000 https://newsletter-wp.osservatori.net/?p=67572 Always-on Demand Generation: How AI Is Changing B2B Marketing in 2026 https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/always-on-demand-generation-how-ai-is-changing-b2b-marketing-in-2026/ Thu, 05 Mar 2026 16:42:29 +0000 https://newsletter-wp.osservatori.net/?p=65239 L’e-commerce B2B accelera la digitalizzazione, l’89% dei buyer usa AI generativa https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/le-commerce-b2b-accelera-la-digitalizzazione-l89-dei-buyer-usa-ai-generativa/ Thu, 05 Mar 2026 15:55:45 +0000 https://newsletter-wp.osservatori.net/?p=65217