AudienceXpress collabora con On Device per nuove misurazioni brand lift su tutta l’inventory video, CTV inclusa
Nasce l’EPTVI, il consorzio europeo per la crescita del programmatic in Tv
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
CTV closes in on linear for consumer ad attention, report finds
Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor
7 in 10 CTV users prefer streaming free, ad-supported TV
Tv vs Streaming: Europa e USA, abitudini Video a confronto nello studio di RTL AdAlliance