Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor
7 in 10 CTV users prefer streaming free, ad-supported TV
Tv vs Streaming: Europa e USA, abitudini Video a confronto nello studio di RTL AdAlliance
Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance
On-site search data comes to CTV planning via Captify, Magnite deal
Freewheel con Lotame per migliorare addressability e reach su CTV nell’area Emea
The power and potential of CTV in Europe