Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
CTV closes in on linear for consumer ad attention, report finds
Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor
7 in 10 CTV users prefer streaming free, ad-supported TV
Tv vs Streaming: Europa e USA, abitudini Video a confronto nello studio di RTL AdAlliance
Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance
On-site search data comes to CTV planning via Captify, Magnite deal
Freewheel con Lotame per migliorare addressability e reach su CTV nell’area Emea