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		<title>If you’re optimizing for clicks instead of signals, don’t expect the CFO to trust your results</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 09:16:31 +0000</pubDate>
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		<title>Even the Best CX Fails Without the Right Customer Persona</title>
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		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 17:49:20 +0000</pubDate>
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		<title>The identity-first approach to improving CX and marketing ROI in 2026</title>
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		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 17:40:10 +0000</pubDate>
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		<title>Il gruppo Capri adotta l’intelligenza artificiale, non licenzia anzi assume</title>
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		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 17:36:12 +0000</pubDate>
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		<title>Flow and Data: What Really Matters for Customer Experience</title>
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		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 17:27:20 +0000</pubDate>
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		<title>Why connected customer experiences keep failing</title>
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		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 17:20:38 +0000</pubDate>
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		<title>Nel 2026 il customer journey si comprime: come cambia il marketing nell’era dell’AI</title>
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		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 12:03:57 +0000</pubDate>
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		<category><![CDATA[AI]]></category>
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		<title>6 post-purchase moments that shape customer lifetime value</title>
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		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 11:19:50 +0000</pubDate>
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		<dc:creator><![CDATA[Linda Fasoli]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 14:57:13 +0000</pubDate>
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		<title>AI e dati cambiano l’inbound: la strategia Trip.com</title>
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		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 20 Feb 2026 17:31:41 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
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