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		<title>Is Your Omnichannel Strategy Just Spreading the Same Broken Experience Across More Channels?</title>
		<link>https://newsletter-wp.osservatori.net/ocx/is-your-omnichannel-strategy-just-spreading-the-same-broken-experience-across-more-channels/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 29 May 2026 13:36:07 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[data strategy]]></category>
		<category><![CDATA[omnichannel]]></category>
		<category><![CDATA[omnichannel strategy]]></category>
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		<category><![CDATA[touchpoint]]></category>
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		<title>CX teams are collecting the data, but failing to act on customer intent signals</title>
		<link>https://newsletter-wp.osservatori.net/ocx/cx-teams-are-collecting-the-data-but-failing-to-act-on-customer-intent-signals/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Mon, 04 May 2026 10:25:42 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[data integration]]></category>
		<category><![CDATA[data strategy]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=68157</guid>

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		<title>Understand, optimize and track customer journey touchpoints</title>
		<link>https://newsletter-wp.osservatori.net/ocx/understand-optimize-and-track-customer-journey-touchpoints/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Mon, 04 May 2026 10:20:16 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[data strategy]]></category>
		<category><![CDATA[touchpoint]]></category>
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		<title>Flow and Data: What Really Matters for Customer Experience</title>
		<link>https://newsletter-wp.osservatori.net/ocx/flow-and-data-what-really-matters-for-customer-experience/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 17:27:20 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[data strategy]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=66119</guid>

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		<title>Perché una data platform è alla base del successo dell’AI: il caso Unipol </title>
		<link>https://newsletter-wp.osservatori.net/ocx/perche-una-data-platform-e-alla-base-del-successo-dellai-il-caso-unipol/</link>
		
		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 11:27:38 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[data platform]]></category>
		<category><![CDATA[data strategy]]></category>
		<category><![CDATA[knowledge base]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=65685</guid>

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		<title>Senza qualità del dato non c’è AI: una guida alla data strategy</title>
		<link>https://newsletter-wp.osservatori.net/big-data/senza-qualita-del-dato-non-ce-ai-una-guida-alla-data-strategy-2/</link>
		
		<dc:creator><![CDATA[Cristina Cavalleri]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 16:17:53 +0000</pubDate>
				<category><![CDATA[Data & Decision Intelligence]]></category>
		<category><![CDATA[data quality]]></category>
		<category><![CDATA[data strategy]]></category>
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		<title>Senza qualità del dato non c’è AI: una guida alla data strategy</title>
		<link>https://newsletter-wp.osservatori.net/digital-b2b/senza-qualita-del-dato-non-ce-ai-una-guida-alla-data-strategy/</link>
		
		<dc:creator><![CDATA[Maria Aida Cavalera]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 15:18:19 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
		<category><![CDATA[data driven ai]]></category>
		<category><![CDATA[data strategy]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=65576</guid>

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		<title>AI e dati cambiano l’inbound: la strategia Trip.com</title>
		<link>https://newsletter-wp.osservatori.net/ocx/ai-e-dati-cambiano-linbound-la-strategia-trip-com/</link>
		
		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 20 Feb 2026 17:31:41 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[data strategy]]></category>
		<guid isPermaLink="false">https://newsletter-wp.osservatori.net/?p=64768</guid>

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		<title>Come governare la complessità con l’aiuto della tecnologia (e del giusto mindset)</title>
		<link>https://newsletter-wp.osservatori.net/ocx/come-governare-la-complessita-con-laiuto-della-tecnologia-e-del-giusto-mindset/</link>
		
		<dc:creator><![CDATA[Ilaria Nicolosi]]></dc:creator>
		<pubDate>Mon, 26 Jan 2026 17:09:03 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[data strategy]]></category>
		<category><![CDATA[governance]]></category>
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		<title>Operationalizing Data Strategy with OKRs: From Vision to Execution</title>
		<link>https://newsletter-wp.osservatori.net/big-data/operationalizing-data-strategy-with-okrs-from-vision-to-execution/</link>
		
		<dc:creator><![CDATA[Cristina Cavalleri]]></dc:creator>
		<pubDate>Tue, 20 Jan 2026 14:29:37 +0000</pubDate>
				<category><![CDATA[Data & Decision Intelligence]]></category>
		<category><![CDATA[data strategy]]></category>
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