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		<title>Plenitude e LePub riducono l’energia consumata dagli annunci digitali ooh con “Dark Mode Ads”</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/plenitude-e-lepub-riducono-lenergia-consumata-dagli-annunci-digitali-ooh-con-dark-mode-ads/</link>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 10:55:55 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[DOOH]]></category>
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		<title>Audioutdoor: disponibili i dati di audience per i 90 capoluoghi di provincia italiani</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 02 Feb 2026 08:54:15 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[MARKET]]></category>
		<category><![CDATA[MEASUREMENT]]></category>
		<category><![CDATA[OOH]]></category>
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		<title>Perion and Albertsons Media Collective unlock first-party audiences via display and DOOH campaigns</title>
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		<dc:creator><![CDATA[Nicole Bianchini]]></dc:creator>
		<pubDate>Mon, 29 Sep 2025 10:48:02 +0000</pubDate>
				<category><![CDATA[Innovazione Digitale nel Retail]]></category>
		<category><![CDATA[audience_omnichannel]]></category>
		<category><![CDATA[dati_di_prima_parte]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[misurazione_avanzata]]></category>
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		<category><![CDATA[USA]]></category>
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		<title>Il futuro del Programmatic secondo WARC: qualità, curation, AI e DOOH guideranno l’evoluzione del settore</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/il-futuro-del-programmatic-secondo-warc-qualita-curation-ai-e-dooh-guideranno-levoluzione-del-settore/</link>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 18 Jul 2025 15:56:25 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[PROGRAMMATIC]]></category>
		<category><![CDATA[RESEARCH]]></category>
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		<title>FRAMEN Italia guida il lancio di “The Attention Pulse” per i contesti DOOH Indoor</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/framen-italia-guida-il-lancio-di-the-attention-pulse-per-i-contesti-dooh-indoor/</link>
					<comments>https://newsletter-wp.osservatori.net/internet-media/framen-italia-guida-il-lancio-di-the-attention-pulse-per-i-contesti-dooh-indoor/#respond</comments>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 03 Mar 2025 13:43:52 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ATTENTION METRICS]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[TARGETING]]></category>
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		<title>Adform e Happydemics rafforzano la collaborazione</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/adform-e-happydemics-rafforzano-la-collaborazione/</link>
					<comments>https://newsletter-wp.osservatori.net/internet-media/adform-e-happydemics-rafforzano-la-collaborazione/#respond</comments>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 25 Nov 2024 11:59:43 +0000</pubDate>
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		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CTV]]></category>
		<category><![CDATA[DOOH]]></category>
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		<title>Framen amplia l’offerta in Italia con 37 nuovi cinema multisala</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/framen-amplia-lofferta-in-italia-con-37-nuovi-cinema-multisala/</link>
					<comments>https://newsletter-wp.osservatori.net/internet-media/framen-amplia-lofferta-in-italia-con-37-nuovi-cinema-multisala/#respond</comments>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 08 Jul 2024 07:48:08 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[indoor]]></category>
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		<title>Adform e VIOOH amplificano le performance e la misurazione del DOOH</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/adform-e-viooh-amplificano-le-performance-e-la-misurazione-del-dooh/</link>
					<comments>https://newsletter-wp.osservatori.net/internet-media/adform-e-viooh-amplificano-le-performance-e-la-misurazione-del-dooh/#respond</comments>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Tue, 11 Jun 2024 15:06:28 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[MEASUREMENT]]></category>
		<category><![CDATA[VIOOH]]></category>
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		<title>TIM e Urban Vision: su maxi-affissioni digitali arriva pubblicità adattiva in tempo reale</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/tim-e-urban-vision-su-maxi-affissioni-digitali-arriva-pubblicita-adattiva-in-tempo-reale/</link>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 19 Apr 2024 16:47:33 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[ADAPTIVE ADV]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[REAL-TIME ADV]]></category>
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		<title>Il Digitale è sempre più centrale all’interno del mercato pubblicitario Out of Home</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/il-digitale-e-sempre-piu-centrale-allinterno-del-mercato-pubblicitario-out-of-home/</link>
					<comments>https://newsletter-wp.osservatori.net/internet-media/il-digitale-e-sempre-piu-centrale-allinterno-del-mercato-pubblicitario-out-of-home/#respond</comments>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Tue, 02 Apr 2024 10:26:57 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[PROGRAMMATIC]]></category>
		<category><![CDATA[RESEARCH]]></category>
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