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		<title>Marketing automation B2B: perché l’omnicanalità non basta più</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 15:55:30 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[marketing automation]]></category>
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		<title>Dal multi all’opti-channel, il nuovo marketing B2B guidato dai dati</title>
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		<dc:creator><![CDATA[Emma Barlassina]]></dc:creator>
		<pubDate>Fri, 14 Nov 2025 18:33:58 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[B2b customer experience]]></category>
		<category><![CDATA[data analytics]]></category>
		<category><![CDATA[Intelligenza Artificiale]]></category>
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		<title>The next era of ABM is strategy-led and AI-enabled</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Fri, 05 Sep 2025 15:33:57 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[ABM]]></category>
		<category><![CDATA[AI]]></category>
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		<title>B2B Marketers Claim High Visibility into the Customer Journey</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Fri, 18 Jul 2025 10:42:29 +0000</pubDate>
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		<category><![CDATA[CRM]]></category>
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		<category><![CDATA[Esperienze d'acquisto]]></category>
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		<title>B2B marketing on TikTok: What you need to know</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Mon, 23 Jun 2025 16:18:24 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[Marketing B2b]]></category>
		<category><![CDATA[personalizzazione]]></category>
		<category><![CDATA[Tik Tok]]></category>
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		<title>Syensqo e Yam112003: come si rinnova il racconto B2B della chimica, rendendolo coinvolgente come il B2C</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Mon, 26 May 2025 14:42:36 +0000</pubDate>
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		<category><![CDATA[CRM]]></category>
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		<title>Marketing B2B: come l’AI potenzia Lead Generation e Customer Strategy</title>
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		<dc:creator><![CDATA[Asia Jane Leigh]]></dc:creator>
		<pubDate>Fri, 09 May 2025 08:25:37 +0000</pubDate>
				<category><![CDATA[Digital B2b]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI B2b]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Lead Generation]]></category>
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		<title>TikTok per il marketing B2b: guida completa per le aziende</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Thu, 24 Apr 2025 16:09:03 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[Marketing B2b]]></category>
		<category><![CDATA[TikTok]]></category>
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		<title>L’Intelligenza Artificiale: Una Nuova Era per la Creazione di Contenuti nel B2B</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Tue, 15 Apr 2025 08:46:32 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Marketing B2b]]></category>
		<category><![CDATA[opportunità]]></category>
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