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		<title>The Top Challenges Facing CMOs in 2026</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 16:41:48 +0000</pubDate>
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		<title>Nel 2026 il customer journey si comprime: come cambia il marketing nell’era dell’AI</title>
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		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 12:03:57 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[AI]]></category>
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		<title>5 trends that will shape marketing in 2026</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Tue, 20 Jan 2026 13:20:15 +0000</pubDate>
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		<category><![CDATA[Agentic AI]]></category>
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		<title>When AI agents become the customer</title>
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		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Fri, 09 Jan 2026 15:20:12 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI agents]]></category>
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		<title>How AI agents will reshape every part of marketing in 2026</title>
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		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Fri, 09 Jan 2026 15:09:20 +0000</pubDate>
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		<title>Creatività aumentata, come le AI generative trasformano il marketing e il design</title>
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		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Fri, 09 Jan 2026 15:00:57 +0000</pubDate>
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		<title>The three forces that shaped martech in 2025</title>
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		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Wed, 03 Dec 2025 08:50:27 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[automazione]]></category>
		<category><![CDATA[Dati]]></category>
		<category><![CDATA[Intelligenza Artificiale]]></category>
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		<title>Sei punti chiave per aiutare i manager ad avere successo nell’era dell’AI agentica</title>
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		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Mon, 24 Nov 2025 14:31:28 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[Generative AI]]></category>
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		<title>Agenti AI e dati al centro della nuova era del marketing</title>
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		<dc:creator><![CDATA[Emma Barlassina]]></dc:creator>
		<pubDate>Mon, 06 Oct 2025 13:26:47 +0000</pubDate>
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		<category><![CDATA[agenti AI]]></category>
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		<title>SAP Emarsys e AI predittiva: il futuro del loyalty marketing B2C</title>
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		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Fri, 05 Sep 2025 12:52:29 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[loyalty]]></category>
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