marketingB2b – newsletterwp https://newsletter-wp.osservatori.net Un nuovo sito targato WordPress Tue, 26 May 2026 07:45:24 +0000 it-IT hourly 1 https://wordpress.org/?v=6.3.8 B2B Marketing Transformation Through AI and Martech Tools https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/b2b-marketing-transformation-through-ai-and-martech-tools/ Tue, 26 May 2026 07:45:24 +0000 https://newsletter-wp.osservatori.net/?p=69404 The AI search shift: Changing B2B marketing metrics https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/the-ai-search-shift-changing-b2b-marketing-metrics/ Tue, 26 May 2026 07:42:05 +0000 https://newsletter-wp.osservatori.net/?p=69402 B2B buyers trust AI less than marketers think https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/b2b-buyers-trust-ai-less-than-marketers-think/ Tue, 26 May 2026 07:39:48 +0000 https://newsletter-wp.osservatori.net/?p=69398 Why B2B Marketers Are Investing More in MarTech https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/why-b2b-marketers-are-investing-more-in-martech/ Tue, 12 May 2026 07:19:30 +0000 https://newsletter-wp.osservatori.net/?p=68546 The Client Gap: What’s Missing in Your B2B Marketing Strategy https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/the-client-gap-whats-missing-in-your-b2b-marketing-strategy/ Mon, 04 May 2026 10:31:55 +0000 https://newsletter-wp.osservatori.net/?p=68180 B2B’s generic content problem predates AI https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/b2bs-generic-content-problem-predates-ai/ Wed, 29 Apr 2026 12:49:40 +0000 https://newsletter-wp.osservatori.net/?p=68034 Email delivers ROI, but many teams still can’t prove it https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/email-delivers-roi-but-many-teams-still-cant-prove-it/ Tue, 21 Apr 2026 13:47:15 +0000 https://newsletter-wp.osservatori.net/?p=67786 Perché il 79% dei lead non diventa cliente (e cosa fare nel marketing B2B) https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/perche-il-79-dei-lead-non-diventa-cliente-e-cosa-fare-nel-marketing-b2b/ Tue, 21 Apr 2026 13:40:34 +0000 https://newsletter-wp.osservatori.net/?p=67784 The “Answer Economy”: Why B2B Brands in 2026 are Building Knowledge Graphs, Not Just Content https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/the-answer-economy-why-b2b-brands-in-2026-are-building-knowledge-graphs-not-just-content/ Tue, 21 Apr 2026 12:32:39 +0000 https://newsletter-wp.osservatori.net/?p=67754 For B2B marketers, trust in GEO strategies is key https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/for-b2b-marketers-trust-in-geo-strategies-is-key/ Tue, 21 Apr 2026 12:21:46 +0000 https://newsletter-wp.osservatori.net/?p=67737