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		<title>B2B Marketing Transformation Through AI and Martech Tools</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 26 May 2026 07:45:24 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[AI]]></category>
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		<title>How RevOps teams should adapt as martech and adtech converge</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 12 May 2026 07:23:13 +0000</pubDate>
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		<title>Why B2B Marketers Are Investing More in MarTech</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 12 May 2026 07:19:30 +0000</pubDate>
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		<category><![CDATA[customer experience]]></category>
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		<title>La grande illusione (e delusione) del CRM perfetto</title>
		<link>https://newsletter-wp.osservatori.net/ocx/la-grande-illusione-e-delusione-del-crm-perfetto/</link>
		
		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 09:21:46 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[CRM]]></category>
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		<title>Your CRM knows more about your buyers than your personas do</title>
		<link>https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/your-crm-knows-more-about-your-buyers-than-your-personas-do-2/</link>
		
		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 16:28:37 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[BuyerpersonaB2b]]></category>
		<category><![CDATA[CRM]]></category>
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		<title>Marketing automation B2B: perché l’omnicanalità non basta più</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 15:55:30 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[marketing automation]]></category>
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		<title>Is your B2B lead management engine built for today’s reality?</title>
		<link>https://newsletter-wp.osservatori.net/ocx/b2b-digital-commerce-experience/is-your-b2b-lead-management-engine-built-for-todays-reality/</link>
		
		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 15:51:33 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[B2b sales; B2b marketing]]></category>
		<category><![CDATA[martech]]></category>
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		<title>Why customer success managers are a martech power move</title>
		<link>https://newsletter-wp.osservatori.net/ocx/why-customer-success-managers-are-a-martech-power-move/</link>
		
		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Mon, 09 Feb 2026 16:27:21 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[Customer success managers]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[proactive support]]></category>
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		<title>AI is turning personalization into a two-way conversation</title>
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		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Wed, 03 Dec 2025 08:53:46 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[conversazione]]></category>
		<category><![CDATA[customer experience]]></category>
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		<title>The three forces that shaped martech in 2025</title>
		<link>https://newsletter-wp.osservatori.net/ocx/the-three-forces-that-shaped-martech-in-2025/</link>
		
		<dc:creator><![CDATA[Claudia Baratto]]></dc:creator>
		<pubDate>Wed, 03 Dec 2025 08:50:27 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[automazione]]></category>
		<category><![CDATA[Dati]]></category>
		<category><![CDATA[Intelligenza Artificiale]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[Tendenze]]></category>
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