X punta sullo streaming: nuovi accordi per contenuti originali
Spotify lancia CreativeLab, la sua nuova agenzia creativa in-house. Aperol e Rockstar Energy Drink i primi brand coinvolti
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Onetag crea il primo “AI Co-Pilot” per la Media curation nel programmatic
Fox Corporation to Transition Verify Beta to Polygon (MATIC) CDK-Powered Layer 2
Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor