ANA study finds 25% of programmatic ad dollars are wasted
Ecco come Mcdonald’s e the trade desk portano i giovani al McDrive con l’in-car programmatic
Hivestack Launches Hivestack Curate, a new industry platform for curated deals in DOOH
UK media leaders say programmatic will be the ‘gamechanger’ for DOOH’s future
ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs
Ads from 141 top brands appear on unreliable AI-generated sites
PubMatic lancia Activate e porta l’automatizzazione del programmatic nei direct deal per CTV e video
Smartclip lancia la funzione linear Tv ad break replacement
IAS fornisce la prima soluzione di verifica ad Amazon Publisher Services Connections Marketplace
Adform First Global DSP to Integrate with Scope3 to Reduce Carbon Emissions in Programmatic