JCDecaux lancia la prima offerta programmatica DOOH internazionale negli aeroporti: inclusi Milano Malpensa e Milano Linate
Il Gruppo Ipas punta sui totem digitali e potenzia il Programmatic DOOH
ANA study finds 25% of programmatic ad dollars are wasted
Ecco come Mcdonald’s e the trade desk portano i giovani al McDrive con l’in-car programmatic
Hivestack Launches Hivestack Curate, a new industry platform for curated deals in DOOH
UK media leaders say programmatic will be the ‘gamechanger’ for DOOH’s future
ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs
Ads from 141 top brands appear on unreliable AI-generated sites
PubMatic lancia Activate e porta l’automatizzazione del programmatic nei direct deal per CTV e video
Smartclip lancia la funzione linear Tv ad break replacement