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		<title>Influencer marketing ROI: a data-driven framework for B2B marketers</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 12 May 2026 07:34:55 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[influencer_marketing]]></category>
		<category><![CDATA[ROI]]></category>
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		<title>Email delivers ROI, but many teams still can’t prove it</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 13:47:15 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[marketingB2b]]></category>
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		<title>How CX leaders can actually prove ROI</title>
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		<dc:creator><![CDATA[Cristina Anna Rossi]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 17:25:19 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[CX]]></category>
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		<title>AI Generativa, dal PoC al ROI</title>
		<link>https://newsletter-wp.osservatori.net/ocx/ai-generativa-dal-poc-al-roi/</link>
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		<dc:creator><![CDATA[Emma Barlassina]]></dc:creator>
		<pubDate>Wed, 16 Jul 2025 08:01:59 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[AI generativa]]></category>
		<category><![CDATA[ROI]]></category>
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		<title>Il ROI della Customer Experience: perché l’AI è la chiave per dimostrarne il valore</title>
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		<dc:creator><![CDATA[Emma Barlassina]]></dc:creator>
		<pubDate>Tue, 20 May 2025 10:39:28 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[customer experience]]></category>
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		<title>Ai, un progetto su tre finirà nel cestino</title>
		<link>https://newsletter-wp.osservatori.net/turismo/ai-un-progetto-su-tre-finira-nel-cestino/</link>
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		<dc:creator><![CDATA[Linda Fasoli]]></dc:creator>
		<pubDate>Mon, 28 Oct 2024 17:53:45 +0000</pubDate>
				<category><![CDATA[Travel Innovation]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Innovazione]]></category>
		<category><![CDATA[Investimenti]]></category>
		<category><![CDATA[mercato]]></category>
		<category><![CDATA[Opinioni]]></category>
		<category><![CDATA[ROI]]></category>
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		<title>CX ROI Handbook: Connecting Customer Experience and Employee Experience ROI</title>
		<link>https://newsletter-wp.osservatori.net/ocx/cx-roi-handbook-connecting-customer-experience-and-employee-experience-roi/</link>
					<comments>https://newsletter-wp.osservatori.net/ocx/cx-roi-handbook-connecting-customer-experience-and-employee-experience-roi/#respond</comments>
		
		<dc:creator><![CDATA[Irene Galantini]]></dc:creator>
		<pubDate>Mon, 17 Jun 2024 12:33:26 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[customer experience]]></category>
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		<title>Private network 5G, Roi positivo entro sei mesi e balzo degli use case</title>
		<link>https://newsletter-wp.osservatori.net/5g-beyond/private-network-5g-roi-positivo-entro-sei-mesi-e-balzo-degli-use-case/</link>
					<comments>https://newsletter-wp.osservatori.net/5g-beyond/private-network-5g-roi-positivo-entro-sei-mesi-e-balzo-degli-use-case/#respond</comments>
		
		<dc:creator><![CDATA[Federica Papa]]></dc:creator>
		<pubDate>Fri, 14 Jun 2024 15:00:30 +0000</pubDate>
				<category><![CDATA[5G & Connected Digital Industry]]></category>
		<category><![CDATA[5G]]></category>
		<category><![CDATA[MPN]]></category>
		<category><![CDATA[ROI]]></category>
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		<title>CX ROI Benchmarks – Doubling your Companies Revenue through CX</title>
		<link>https://newsletter-wp.osservatori.net/ocx/cx-roi-benchmarks-doubling-your-companies-revenue-through-cx/</link>
					<comments>https://newsletter-wp.osservatori.net/ocx/cx-roi-benchmarks-doubling-your-companies-revenue-through-cx/#respond</comments>
		
		<dc:creator><![CDATA[Ilaria Nicolosi]]></dc:creator>
		<pubDate>Mon, 08 Apr 2024 09:42:46 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[ROI]]></category>
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		<title>In search of cloud value: Can generative AI transform cloud ROI?</title>
		<link>https://newsletter-wp.osservatori.net/artificial-intelligence/in-search-of-cloud-value-can-generative-ai-transform-cloud-roi/</link>
					<comments>https://newsletter-wp.osservatori.net/artificial-intelligence/in-search-of-cloud-value-can-generative-ai-transform-cloud-roi/#respond</comments>
		
		<dc:creator><![CDATA[Matteo Ferrami]]></dc:creator>
		<pubDate>Thu, 30 Nov 2023 16:43:08 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[ROI]]></category>
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