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		<title>Agent Experience (AX): Why AI Agents Need Their Own Experience Design for B2B</title>
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		<dc:creator><![CDATA[Leonardo Avanzo]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 16:45:23 +0000</pubDate>
				<category><![CDATA[B2b Digital Commerce & Experience]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[B2b customer experience]]></category>
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		<title>Dal clic alla conversazione: come cambia la UX con l’AI generativa</title>
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		<dc:creator><![CDATA[Ilaria Nicolosi]]></dc:creator>
		<pubDate>Fri, 17 Oct 2025 13:54:33 +0000</pubDate>
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		<category><![CDATA[AI]]></category>
		<category><![CDATA[customer experience]]></category>
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		<title>Netflix rinnova l’interfaccia tv: velocità, personalizzazione e intelligenza artificiale</title>
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		<dc:creator><![CDATA[Emma Barlassina]]></dc:creator>
		<pubDate>Tue, 20 May 2025 10:42:11 +0000</pubDate>
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		<category><![CDATA[AI]]></category>
		<category><![CDATA[hyper personalization]]></category>
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		<title>Travelers are prioritizing experiences and so should the industry</title>
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		<dc:creator><![CDATA[Linda Fasoli]]></dc:creator>
		<pubDate>Wed, 02 Apr 2025 13:55:30 +0000</pubDate>
				<category><![CDATA[Travel Innovation]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[GenZ]]></category>
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		<title>Software-Defined Vehicles Will Reshape the Driving Experience</title>
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		<dc:creator><![CDATA[Giulio Arcangelo Lerose]]></dc:creator>
		<pubDate>Fri, 26 Jul 2024 16:04:45 +0000</pubDate>
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		<title>Exceptional Design – Enhancing Tech Adoption and Customer Experience</title>
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					<comments>https://newsletter-wp.osservatori.net/ocx/exceptional-design-enhancing-tech-adoption-and-customer-experience/#respond</comments>
		
		<dc:creator><![CDATA[Ilaria Nicolosi]]></dc:creator>
		<pubDate>Fri, 28 Jun 2024 11:03:19 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Technology]]></category>
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		<title>Trenord “ascolta” la voce dei clienti e coinvolge la community per testare gli abbonamenti su smartphone</title>
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		<dc:creator><![CDATA[Ilaria Nicolosi]]></dc:creator>
		<pubDate>Mon, 06 May 2024 11:03:02 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[Crowdtesting]]></category>
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		<category><![CDATA[CX]]></category>
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		<title>Subito.it ascolta la Voice of the Customer e migliora la gestione della CX</title>
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		<dc:creator><![CDATA[Ilaria Nicolosi]]></dc:creator>
		<pubDate>Mon, 08 Apr 2024 09:34:20 +0000</pubDate>
				<category><![CDATA[Omnichannel Customer Experience]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[ottimizzare]]></category>
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