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		<title>How brands and agencies are strategizing CTV investments in 2026</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 17:58:06 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[RESEARCH]]></category>
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		<title>Tesco Media launches premium video inventory across website and app</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 17:56:35 +0000</pubDate>
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		<title>Il salotto europeo domina la fruizione video tra tv lineare e streaming</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/il-salotto-europeo-domina-la-fruizione-video-tra-tv-lineare-e-streaming/</link>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 06:44:50 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[connected tv]]></category>
		<category><![CDATA[RESEARCH]]></category>
		<category><![CDATA[STREAMING]]></category>
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		<title>Hbo Max debutta in Italia. Accordi con Prime Video e TimVision</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Tue, 20 Jan 2026 17:28:56 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[MEDIA]]></category>
		<category><![CDATA[VIDEO PLATFORM]]></category>
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		<title>Pubblicità: Tv lineare e Advanced vanno a bracetto, sul second screen spazio alla sperimentazione</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 07:59:09 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CTV]]></category>
		<category><![CDATA[RESEARCH]]></category>
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		<title>Netflix presenta un’offerta per acquisire Warner Bros Discovery: la mossa durante il Ringraziamento</title>
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		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 07:54:08 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[MARKET]]></category>
		<category><![CDATA[MEDIA]]></category>
		<category><![CDATA[VIDEO PLATFORM]]></category>
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		<title>HBO Max arriva anche in Italia</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/hbo-max-arriva-anche-in-italia/</link>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 07:51:47 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[MARKET]]></category>
		<category><![CDATA[MEDIA]]></category>
		<category><![CDATA[VIDEO STRATEGY]]></category>
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		<title>Digital video ad spend to grow 14% in 2025: IAB</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/digital-video-ad-spend-to-grow-14-in-2025-iab/</link>
					<comments>https://newsletter-wp.osservatori.net/internet-media/digital-video-ad-spend-to-grow-14-in-2025-iab/#respond</comments>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 16 May 2025 17:17:12 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CTV]]></category>
		<category><![CDATA[MARKET]]></category>
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		<title>Warner Bros. Discovery partners with Google for AI-generated captions on Max streaming service</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/warner-bros-discovery-partners-with-google-for-ai-generated-captions-on-max-streaming-service/</link>
					<comments>https://newsletter-wp.osservatori.net/internet-media/warner-bros-discovery-partners-with-google-for-ai-generated-captions-on-max-streaming-service/#respond</comments>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 27 Sep 2024 16:38:52 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[MEDIA]]></category>
		<category><![CDATA[VIDEO PLATFORM]]></category>
		<category><![CDATA[VIDEO STRATEGY]]></category>
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		<title>LG collabora con Rakuten TV per lanciare il servizio VOD in Europa</title>
		<link>https://newsletter-wp.osservatori.net/internet-media/lg-collabora-con-rakuten-tv-per-lanciare-il-servizio-vod-in-europa/</link>
					<comments>https://newsletter-wp.osservatori.net/internet-media/lg-collabora-con-rakuten-tv-per-lanciare-il-servizio-vod-in-europa/#respond</comments>
		
		<dc:creator><![CDATA[Marco Rovea]]></dc:creator>
		<pubDate>Fri, 27 Sep 2024 16:35:55 +0000</pubDate>
				<category><![CDATA[Internet Media]]></category>
		<category><![CDATA[MEDIA]]></category>
		<category><![CDATA[SVOD]]></category>
		<category><![CDATA[VIDEO PLATFORM]]></category>
		<category><![CDATA[VIDEO STRATEGY]]></category>
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